How much of the blame should we put at David Sullivan’s door?

Fans have turned on the club's ownership but is the anger really deserved?

I t’s very hard to pinpoint the exact moment it all went wrong for us.

Perhaps it was the decision to dream big and decide Sam Allardyce was not the right man to take us forward?

How about the day we moved into the London Stadium? Or perhaps even dared to even bid for the damned thing in the first place?

Some would point to the departure of Dimitri Payet, others the decision not to sack Slaven Bilic at the end of last season.

Whatever moment in time you think our current woes can be attributed to, there seems to be one common denominator throughout — the owners, David Gold and David Sullivan.

That should come as no surprise to anyone – they are the owners of the football club after all — but the issue is the way all of the above have been dealt with that ultimately contributes to where we are today.

After Avram Grant, you wonder whether Gold and Sullivan are at all able to learn from their mistakes.

It remains to be seen whether Moyes is the shrewd and successful appointment we’re all hoping it will prove to be, but the club’s owners will have a hell of a lot to answer for should we wind up playing in the Championship next season.

Indeed, while the stadium move could perhaps be blamed on parts of our troubles last season, it was very clear that Bilic’s race had been run well before the 16/17 season was over.

Instead Gold and Sullivan opted to save money by keeping Bilic in charge, presumably with the view of opting not to renew his contract at the end of the season like they did with Allardyce.

Bilic’s first season at the club was wonderful and there isn’t a single West Ham fan on this planet who will ever forget it.

But his next season and a half was a complete shambles and while he has to take some of the blame for that, Gold and Sullivan are fully responsible for allowing it to go on for as long as it did. All of this because, on the face of it, they weren’t prepared to spend money on making a change.

Come to think of it, the pair of them have been looking for ways to save money, and subsequently pocket profit for themselves, ever since they bought us almost eight years ago.

If the stadium move wasn’t evidence of that then deciding not to save a sinking ship sooner in an attempt to save a few quid is absolutely damning.

Yes, they’ve broken the club’s transfer record a handful of times over the years but the fact that record currently stands at £25m doesn’t exactly scream we’re willing to spend big money to ensure this club can achieve great things because in today’s market £25m is small change, even for a club like West Ham United.

So while Slaven Bilic must take some of the blame for where we are now, chiefly because of his sub-standard training methods and lack of discipline, Gold and Sullivan are the perpetrators of this mess and as respectable businessmen they should be embarrassed.

Embarrassed with the way they’ve run this club over the last few years and embarrassed with the way they’ve allowed themselves to get into this situation in the first place.

Thankfully this mess isn’t irreversible. We can come out of the other side smelling of roses and perhaps with a bit of pride about ourselves, but it’s going to take a lot of work, a lot of time and a complete willingness to change from the owners.

How do they do that? Well to me, it’s simple. It’s paying whatever it takes to employ a top class football manager and giving that football manager complete control over player recruitment.

Invest whatever it takes in youth to help restore the club’s proud traditions. Stay out of the public eye and stop doing press interviews.

They should also communicate with the fans better and stop making promises they cannot keep. And, if all else fails, put the club up for sale and hand the keys to someone who is willing and capable of taking the football club forward, not just the highest bidder.

Gold and Sullivan aren’t to blame for absolutely everything that has gone wrong with our club recently, but they’ve contributed heavily to it and whether they like it or not, they’re the only ones who can put it right in the short-term.

So while David Moyes is the man tasked with saving West Ham from relegation, the two other Davids are the men tasked with saving West Ham United Football Club and absolutely everything it stands for.

If they’re not willing to invest in doing just that then it’s about time they put us out of our misery and left to give someone else a chance.

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