Sky Sports and BT have splashed the cash once again to secure the Premier League TV rights until 2022.
The deal, which is worth more than £4.46bn to the clubs, will see a record number of matches broadcast on television with more Friday night games and an extra 7.45pm Saturday night slot.
In total 200 of the 380 Premier League games each season will now be on TV and it surely makes you wonder if it is still worth getting a season ticket.
While nothing compares to the excitement of a live match, with more than half your teams games on the box wouldn’t it now make more sense to only buy tickets when your team isn’t playing?
The money saved would more than cover your TV subscriptions and — if enough people did it — would probably force clubs to cut the costs of season tickets.
The Premier League wouldn’t want games to be played in half empty stadiums as it would do little to help their image as ‘the best league in the world’ when they try and sell their ‘product’ to a global audience. Football clubs need full grounds more than most fans think and this TV deal may just force them to take action to make sure there is still a good atmosphere for people watching the game on the box.