ExWHUEmployee: “Value for money is now the name of the game”

Transfer windows have changed under Mario Husillos

So with the transfer window closed I am going to have a look back at how it compares to previous windows.

The obvious change seems that Mario Husillos has more power in identification and approaching targets then other people have in previous years.

David Sullivan always seemed to have that responsibility, and consulted managers on which targets they preferred out of which he had identified.

Now it seems that Husillos has a lot more power. In previous years it seemed we would work on a player that perhaps an agent had identified
as being available and try to get that deal over the line and when it didn’t happen we would move onto the next target.

Now we seem to put more bids in for a range of players and see which is the best value for a deal that we can get and bring that transfer in.

This was definitely the case when the signing of Pablo Fornals was completed. He was the player that the club deemed to represent the best value for money.

Husillos does not like to talk to the press either. He keeps his targets very close to his chest and doesn’t really provide many updates on the progress of deals whereas it has been well documented how open the club was previously about transfers.

There were many players linked to the club over the summer which had little to no substance.

These deals are often put in the press by agents trying to drum up interest in a client of theirs.

If other clubs see that a player has been linked to West Ham it raises the initial opinions of that player and alerts other clubs to his availability.

I often have messages on my Twitter and in my emails telling me of their players that West Ham are trying to sign and that I should do an article on it.

This is something that I do not usually do unless I believe there is substance because more often than not there is no interest in these players and it is just a marketing tool used by the agents.

I have even had agents of current West Ham players who want to negotiate contracts for their clients contact me and tell me of big clubs being keen and asking me to report it so that the club think they had better speed up negotiations.

This is something I do not ever do but it shows the power that agents have especially during transfer windows. You only have to look at those tables that show the amount clubs pay to agents to see what an alarming figure it is.

Agents also know that West Ham fans seem to lap up any transfer rumour and go into complete melt down or elation when a rumour is linked. They know it will spread like wild fire so we are often a club of choice to link a player too.

Newspapers and transfer rumour sites/ Twitter accounts know that if you link a player to West Ham it will bring a lot of hits to your site.

Certain accounts/ individuals will be prepared to believe anything if it is a player they want to join the club.

I am not sure if this is the case with other clubs but I am always amazed at how West Ham’s social media goes during a window. Sky operate in the same way as these accounts and newspapers whereby if they link a player to a club people will read their website, watch Sky Sports News and also use Sky Bet to place money on transfers happening.

The accuracy of Sky during this window was very poor when it came to West Ham stories. They linked Issa Diop with big money moves to both Manchester United and Arsenal. United’s interest was minimal as Harry Maguire was always the first choice and Arsenal’s was non existent – they never had the funds to pull off the deal.

Declan Rice was also linked to big clubs and this will naturally happen as he continues to progress in his career although no formal bid was also made for him.

I expect these stories to continue throughout his time with us because let’s face it, I would be more surprised if clubs didn’t want to sign him.

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