The results from the London Stadium survey 2020 are in with 11,672 match going supporters filling it out.
Blowing Bubbles can now publish a true reflection of West Ham fan’s updated perception of the London Stadium, one year on from the last survey and 44 months after moving in. On the whole, perceptions have decreased in the majority of categories over the last 12 months.
The supporter survey was promoted by several West Ham websites, blogs and social media channels.
Our first question was: After nearly four years in the London Stadium do you believe that the move was a good idea?
We saw a swing of 40 per cent on last year when 27 per cent said it was not a good idea – this year the number was 67 per cent. There was another huge swing (36 per cent) on last year’s survey with people saying London Stadium will never feel like home.
Only seven per cent of people said London Stadium felt like home where as 57 per cent said it never will. Only a quarter of those who took part said they had planned to renew for next season, 12 per cent said no and a quarter were unsure.
We saw similar year-on-year results to whether or not season ticket holders had ever used ticket exchange functionality for matches they can’t make.
A fifth have used ticket exchange but more than a quarter of the season ticket holders surveyed prefer to sell their seat themselves. Interestingly, the amount who prefer to leave their seat empty when not in use has risen threefold to 9 per cent.
Hammers fans were also not impressed with the London Stadium atmosphere with a swing of 22 per cent to ‘poor’ when asked about their view on volume and support for the team.
But while 36 per cent described the matchday atmosphere as ‘poor’, it should be noted that more than a fifth stated it was either ‘good’ or ‘excellent’.
The quality of stewarding and security also saw a negative swing with 42 per cent this year describing it as ‘poor’ – a swing of 11 per cent. Again a fifth stated it was either ‘good’ or ‘excellent’.
When it came to the quality, choice and price of food and drink within the London Stadium, there was another negative swing (13 per cent) with 54 per cent stating it was ‘poor’. As for sightlines at our home ground and views of the pitch from their seats, a third described them as ‘excellent’ or ‘good’, a third said they were ‘average’ and a third stated they were ‘poor’.
There was another negative swing when people were asked about their experience of travelling to and from the London Stadium taking into account walking, public transport or car. This year saw 35 per cent of those taking part in the survey stating it was ‘poor’ (a swing of 10 per cent year-on-year) with 30 per cent describing the experience as ‘average’ and 35 per cent saying it was either ‘excellent’ or ‘good’.
The general matchday experience saw a 21 per cent swing to ‘poor’ compared to last year with 35 per cent describing it as poor.
There was also a swing of 11 per cent in the number of people who believe West Ham should pay more for the London Stadium The results this year revealed that 33 per cent of people think we should pay more, with 39 per cent disagreeing and 28 per cent stating they did not know
There was no surprise with the answers to whether or not people felt West Ham will become a regular top-six club within five years of the move to the London Stadium. Eighty-eight per cent of people voted resoundingly for ‘no’ – it makes you wonder what planet the three per cent who voted ‘yes’ for this question are on!
There were similar results to whether or not people felt West Ham would kick on to the next level and become a top-four team within 10 years of the move to the London Stadium.
The biggest swing of the survey came in the final question: Do you think the West Ham board are doing a ‘good’ job? While 27 per cent of people stated they were either doing an ‘excellent’, ‘good’ or ‘average’ job, a whopping 73 per cent said they were ‘poor’ – a 57 per cent year-on-year swing.
Last year’s figures were: ‘Excellent’ 3 per cent, ‘Good’ 36 per cent, ‘Average’ 45 per cent and ‘Poor’ 16 cent.
The second biggest swing of the survey with a 40 per cent swing again to ‘poor’ came in the question: How well does West Ham value you as a supporter and listen to fans’ concerns?
Some 71 per cent ticked ‘poor’, while a quarter gave their answer as ‘average’ and only 5 per cent believed West Ham valued them as a supporter.
For comparison, last year’s figures were: ‘Excellent’ 2 per cent, ‘Good’ 20 per cent, ‘Average’ 47 per cent and ‘Poor’ 31 per cent.
These results together with 4,950 additional comments were sent to David Sullivan, David Gold, Karren Brady, Tara Warren and Andy Mollet.
RESULTS IN FULL
After nearly four years in the London Stadium do you believe that the move was a good idea?
Not sure 18%
When will the London stadium feel like our proper home?
It does already 7%
4-5 seasons 12%
6-10 seasons 12%
+10 seasons 12%
It never will 57%
If you are a season ticket holder do you plan to renew for next season?
Already have/Multiyear deal 1%
Not sure 24%
Not a season ticket holder 34%
On the waiting list 3%
If you are a season ticket holder have you ever used ticket exchange functionality for matches you can’t make?
I never miss a game 15%
Yes sometimes 20%
Yes, every time I can’t go 8%
I prefer to sell it myself or forward to a friend or family 27%
Not worth it financially 21%
I prefer to leave my seat empty 9%
What is your view on the general matchday atmosphere at the London Stadium in terms of volume and support for the team?
What is your view on the quality of stewarding and security taking into account the last game you attended at the London Stadium?
What is your view on the quality, choice and price of food and drink within the London Stadium?
What is your experience of the London Stadium sightlines and views of the pitch from your seat?
What is your experience of travelling to and from the London Stadium taking into account walking, public transport or car?
How do you rate your general matchday experience at the London Stadium?
West Ham has been criticised by some for not paying enough in the contribution to the running costs. Do you think West Ham should pay more?
Don’t know 28%.
Do you think West Ham will become a regular top-six club within the next five years as a result of the move to the London Stadium?
Not sure 9%
Do you think West Ham will kick on to the next level and become a top-four team within ten years as a result of the move to the London Stadium?
Not sure 10%
Do you think the West Ham board are doing a good job?
How well does West Ham value you as a supporter and listen to fans concerns?