We’re starting with a blank page, but how will the season’s story end?

August is looking tough, but at least we’ll get City out the way early!

Lucas Paqueta (WHU) at the West Ham United v Liverpool EPL match, at the London Stadium, London, UK on 27th April, 2024.

As a packed summer of sport continues, a new dawn rises for the Hammers as we enter the Lopetegui era – which still feels weird, doesn’t it? Every season we hope to start afresh, but with the transfer window open until the end of August there’s plenty of uncertainty to accompany us into the new Premier League season. 

It’s always such a sticking point for fans, who we get in. We’re so used to bringing in the wrong signings (although it has to be said we’ve been relatively spoiled in the last few seasons), that we expect a step up each time. Rightly so, I think. The aim of each season is to progress – whether it be a position higher in the league, a step further in the FA Cup or qualification for a higher level of European competition, success can be measured season-by-season. 

We’re sick of repeating this ‘five-year Champions League pledge’ from David Sullivan, who teed himself up for high expectations. Fans knew that was an unrealistic target, how didn’t he? So now, the signings are scrutinised by supporters and we know we need to build a bigger, fitter, more flexible squad to even get a sniff of the top level of European football. 

It remains to be seen how the new manager will use the young players available. A lot have gone out but there is still a talent pool to broaden the first team. We’ve said it so many seasons in a row now, but the club has to restore the Academy name to be something to talk about again. Overall this season, we’re hoping for a top half finish in the league, but the expectation is that we could be looking at mid-table while the team settles into its new rhythm. 

With no European trophy to play for, maybe the pressure will be off and that will suit us better. The domestic cups will be interesting – they could really be an opportunity for new players, young and experienced, to prove themselves. I’d love to see a trophy lifted! 

August is looking tough, but at least we’ll get City out the way early. I wouldn’t be too surprised if it takes us a while to get off the mark, but let’s not panic too soon. It’s a long season – and in an Olympic summer, it’s a marathon, not a sprint! 

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